How to stop fashion pollution

Let’s stop fashion pollution together.

Slow down consumption.

Slow down production.

Here are some of the awful facts to be aware regarding fashion waste.

It is breathtaking when you think that 150 000 000 000 (150 trillion) clothing products are made each year.

2.5 trillion pounds of used clothing are dumped into landfills every year.

2 million metric tons of CO2 emissions are produced on an annual basis, second only to the oil industry

Fashion accounts for 10 % of the world’s carbon footprint.

70 t0 100 million trees are cut down each year to make rayon and modal cellulose fabric

The volume of water consumed to produce clothing is 70 billion cubic meters and will increase by 50% by 2030.

As of 2016, the amount of CO2 levels in the atmosphere was 20% above what is safe. Toxic emissions continue and predictions for CO2 emissions levels will be 2.8 billion tons per year by 2030.

Negative Impact of Fashion

Negative Impact of Fashion on the planet

Fast fashion plays a huge part of the fashion pollution crisis.

Clothes on the rack are now even cheaper and more disposable than ever with the big retailers running on 52 micro seasons rather than by four seasons. Termed as ‘fast fashion’, the demand for the latest look fast and cheap is taking its toll on the environment, recklessly using up natural resources and mindlessly throwing toxins and chemicals into the waterways and soil system.

How to stop fashion pollution: SOLUTIONS

The first stage of the eco revolution is that consumer need apply their purchasing power to signal to industry to adopt sustainable options on one side.

One the other side, industry needs to simply stop all polluting behaviors and adopt sustainable practices.

GREEN CONSUMER SOLUTIONS

1) Say no thanks to fast fashion.

2) Say no thanks to plastic.

3) Stop shopping. The challenge is not to buy anything new for the longest period of time, start with a month then a season and try for a year.

4) Shop less. If you shop, restrict your purchases to exactly what you are missing. Make your shopping choices count.

5) Buy sustainable products. Select durable, ecologically made and produced products that last for years.

6) Buy natural fabrics. Choose apparel made of natural fabrics, such as linen, wool, hemp or other lifestyle products made from sustainable and biodegradable materials. Reduce purchase of cotton due its water consumption issues.

7) Buy from eco and fair trade and transparent companies in your city

8) Say no thanks to packaging

9) Buy from local designers and makers

10) Buy used / second hand products

11) Buy fair trade

12) Wash less (reduce water usage)

13) Practice slow fashion

GREEN DESIGNER/GREEN INDUSTRY SOLUTIONS

1) Utilize sustainable materials in production

2) No plastics

3) No Toxins

4) Practice Zero-Waste

5) Practice Cycle Economy

6) Reduce Packaging / No Packaging

7) Reduce Excess production by creating the minimal quantity

8) Change retail model to incorporate recycling practices

9) Follow sustainable model companies such as Patagonia, Stella McCartney, H&M Conscious side

10) Practice Fair Trade

REFERENCES:

http://shrinkthatfootprint.com/what-is-a-carbon-footprint (WHAT IS A CARBON FOOTPRINT)

http://www.wri.org/blog/2017/07/apparel-industrys-environmental-impact-6-graphics

https://www.carbontrust.com/media/38358/ctc793-international-carbon-flows-clothing.pdf

http://source.ethicalfashionforum.com/assets-uploaded/documents/The_Future_of_Fashion_-_In_Facts_Figures___The_Ethical_Fashion_Source_%2820150109%29.pdf

http://www.un.org/sustainabledevelopment/

https://www.copenhagenfashionsummit.com/wp-content/uploads/2017/05/Pulse-of-the-Fashion-Industry_2017.pdf

https://www.huffingtonpost.com/shannon-whitehead/4-things-to-remember-ever_b_4781956.html

https://www.vogue.com/article/fast-fashion-environmental-impact-sustainability-parsons-zady

INFOGRAPHIC FROM GREENPEACE CAMPAIGN

(Black Friday: Greenpeace calls timeout for fast fashion)

Sharifa Jamaldin